Design & Innovation have always been core values of CURVER, intimately related to the history of the company and its brands and forming part of the group’s main mission: to create more value in our plastic design solutions for home and for as many people as possible.
Design & Innovation: CURVER commitment throughout its historyBy raising Innovation & Design as top priorities, CURVER seeks to always be ahead of the market, constantly exploring new practices and habits, and launching new user-friendly products that make life easier and more fun.
The idea is not only to create new functional and intuitive designs, but also to open new markets and new opportunities for design in the home for consumers. Because, at CURVER, we work daily to create the world of tomorrow.
Always on the lookout for novelty, the group has focused its efforts on the design of plastic – a prospect that has shaped both innovation and strategy at CURVER and prompted the company over the years to focus on our product lines: Storage, Cleaning, Refuse, Kitchen, Laundry, Kids, Do-it-Yourself (DIY) and Pets.
An organization of R&D based on openness and a constant brainstorming of ideas
The importance of Design & Innovation has encouraged the group to raise these values as constitutive of CURVER’s brand and DNA. The establishment of an organization dedicated to R&D with a team of very open-minded scientists, where the collection of ideas is the key for the circle of innovation at CURVER. This teamwork is based on both scientific rigor with our research laboratory, and, secondly, on an ongoing dialogue with consumers at national, regional and international levels. This encourages imagination, sharing knowledge and creativity. Consumers along with scientific experts are taking part in the process of innovation in real time. From a prospective side, it also helps to anticipate the expectations and habits of consumers for better answers.
Breakthrough technologies and big ideas that would change everyday life
Furthermore, this translates into actions and tangible results on the ground. One example is CURVER Deco Box with IML (In-Mould Labeling) technology; this provides greater value to the consumer.
Decorative boxes that show amazing images and graphics are no longer confined to the closet at home; they are now made visible in the lounge. It’s the same for the CURVER Style range,
which offers a more hygienic and better appeal alternative to products made of Rattan. The CURVER PetLife range, which is the first application in this area dedicated to pets, is another convincing example of the company’s unique approach to exploit new areas for consumers. In addition, CURVER agrees on sustainable development with CURVER EcoLife, a new range of sustainable products, all made of 100% post-consumer recycled plastic. CURVER is also committed to print information for its consumers in a transparent way on the packaging of its products. This philosophy, fully in tune with the expectations of civil society, confirms the desire of CURVER to have a systematic approach to innovation in its categories relating to plastic design. CURVER will in the future be providing plastic design to men, women and children at home, throughout their lives, in large parts of the planet, with a particular focus on quality and affordability.
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